Casino is an entertaining and fast-paced game of chance. The thrill of winning is addictive. It is also dangerous to ones mental health. In addition, playing for prolonged periods of time can lead to a sedentary lifestyle which is not good for your physical health. For these reasons, casinos spend a lot of time and money on security and promoting their responsible gambling programs to their patrons.
The average casino visitor is an older, wealthy woman. In the United States, there are 51 million people who are over 21 years old and legally visit casinos. These visitors are not only gamblers but also spend money on food, drinks and entertainment. Casino marketers spend a lot of time and money trying to understand their audience so they can attract more of these high-income women.
To understand the audience, marketers use a framework called “jobs to be done.” Job-based analysis is a way of understanding the true motivations of your target market. For example, a group of women may be visiting the casino for a bachelorette party. This group is “hiring” the casino to provide them with a fun and relaxed environment, a great mix of entertainment, gaming, food and drink, and a safe place to have their celebration. This is a very different motivation than if the same women were visiting the casino for business purposes. Then they would be “hiring” the casino for smooth logistics, fast and reliable Wi-Fi, and plenty of places to charge their devices.
Casinos also use a variety of psychological tricks to keep their customers coming back. For example, they use a lot of bright and sometimes gaudy colors that are thought to stimulate the brain and make people happy. They also don’t display clocks because they want their patrons to lose track of time and stay longer.
Another way casinos try to attract patrons is by offering comps, or free goods and services. This can include hotel rooms, meals, tickets to shows or even limo service and airline tickets for top spenders. While some people believe that casinos are not a good choice for their health, many gamblers find that the thrill of winning keeps them coming back.
The most effective casino marketing strategies are those that focus on attracting the right kind of patrons and providing them with an experience that will keep them returning. It is important for casinos to keep in mind that the games and entertainment options that are popular today will not be the same five or ten years from now. Therefore, casinos should always be looking ahead and thinking about ways to innovate their offerings to meet the needs of their audience. By following these tried and true casino marketing strategies, casinos can evolve from a middle-of-the-pack competitor to an industry leader.